MEED, a dynamic payroll consultancy catering primarily to small to medium-sized businesses, approached our agency with a clear vision: to establish a brand identity that resonates with their youthful ethos and sets them apart from the conventional financial service providers.

In response to their brief, we embarked on a design journey that embraced the avant-garde spirit of brutalist architecture, drawing inspiration from its raw, unapologetic aesthetic. The resulting website is a testament to this ethos, marrying bold design elements with intuitive functionality.

Our approach to the UX of the website was meticulously crafted to ensure seamless navigation and information accessibility. Despite the inherently text-heavy nature of the content, we employed strategic layout techniques and typographical hierarchy to guide users through the interface effortlessly.

To validate our design decisions and ensure optimal usability, we conducted holistic proto usability tests within our agency, leveraging a diverse pool of colleagues with varied perspectives. This iterative process allowed us to refine the user experience iteratively, addressing pain points and enhancing overall satisfaction.

The final product embodies MEED's commitment to innovation and differentiation within the financial services landscape. Its striking visual identity not only captures attention but also facilitates clear communication of vital information, empowering users to engage with the brand confidently and efficiently.