San Francisco Pride Soap is an artisanal soap company that not only crafts luxurious soaps but also champions a flagship charitable initiative, dedicating a significant portion of its profits to supporting LGBTQ+ organizations. While their products are predominantly showcased at markets, the owner recognized the need for an online presence to broaden their reach. This blossomed into the development of a cohesive brand identity, packaging solution, and an intuitive ecommerce platform.

Our approach to the design of the website was multifaceted, combining technical expertise with a deep understanding of user behavior. Despite the simplicity of the product offering, we prioritized adherence to design standardization observed in e-commerce giants. By aligning with established conventions, we aimed to cultivate a sense of familiarity among users, facilitating ease of use and navigation.

In tandem with the visual design, we placed a strong emphasis on accessibility and inclusivity. Recognizing the diverse demographic of San Francisco Pride Soap's audience, we prioritized features such as alternative text for images and intuitive color contrast to enhance usability for all users, regardless of ability.

The final ecommerce platform not only reflects San Francisco Pride Soap's vibrant brand identity but also serves as a seamless digital extension of their market presence. With its intuitive interface, accessibility features, and alignment with industry standards, the website empowers users to engage with the brand effortlessly, fostering connection and driving sales while furthering the company's admirable mission.